E-Commerce Minute

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E-Commerce Minute: Wednesday -- July 8, 2009

The E-Commerce Times -- E-Business Means Business
http://www.ecommercetimes.com
Part of the ECT News Network

Today's Headlines:
Google Apps Bump the 'B' Word
CashStar Throws Its Gift Cards on the E-tail Table
Of DoJ Probes, Lost Marketers and Nvidia Vexations
3 Keys to Mobile Customer Retention
BT Scuttles Phorm Ad-Targeting Project
Royalty Deal Gets Labels In Tune With Web Radio

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Podcast
Getting IT to Speak Business-ese (12:51 minutes)
For the most part, IT people tend to operate in their own space and
speak their own language. In many organizations, the department is
treated like its own silo, and it often doesn't report directly to the
CEO. As a result, IT is too often disconnected from the elements driving
the business. However, that reality is beginning to slowly change.
http://www.ectnews.com/shared/audio/ect-gardner-2009-07-06.mp3

Today's Story Highlights

Google Apps Bump the 'B' Word
Large, mid-size and small businesses that were already using Gmail for
their communications needs may have forgotten that the email application
was still officially a beta app -- that is, a work in progress, with all
the tinkering and occasional downtime that goes along with the label.
http://www.ecommercetimes.com/story/67540.html

CashStar Throws Its Gift Cards on the E-tail Table
It seemed like a logical leap: If you already provide shoppers with
coupons online, what's to stop you from offering them an online source
for e-gift cards? So the founders of online gift card company CashStar
pooled resources with online shopping coupon mogul Coupons Inc. to
create an outlet for merchants to offer more services than are available
from plastic gift cards hanging on pegs in stores.
http://www.ecommercetimes.com/story/67535.html

Of DoJ Probes, Lost Marketers and Nvidia Vexations
It's been a pretty bad week for the financial markets in general, and it
seems the bears may stick around for a while. On Tuesday, the S&P fell
to a 10-week low; meanwhile the Obama administration began muttering
about a new stimulus package, the Dow fell more than 161 points, and the
Nasdaq fell more than 40 points.
http://www.ecommercetimes.com/story/67536.html

3 Keys to Mobile Customer Retention
The U.S. has a wireless subscriber base of nearly 270 million users,
with 12.5 percent using mobile Internet services. At the other end of
the wireless technology spectrum, 98 percent of all cellphones in the
U.S. are now text-enabled. In the past two years, texting increased more
than 450 percent. Today's average mobile user places 204 voice calls and
sends 357 text messages per month.
http://www.ecommercetimes.com/story/67534.html

BT Scuttles Phorm Ad-Targeting Project
British telecommunications provider BT is indefinitely shelving plans to
target online advertising to individual customers by using Web-
monitoring techniques that have drawn privacy complaints. BT announced
this week that it had no immediate plans to deploy Phorm's Webwise ad-
targeting system for BT's 4.8 million broadband customers.
http://www.ecommercetimes.com/story/67541.html

Royalty Deal Gets Labels In Tune With Web Radio
Pandora Radio Founder Tim Westergren had been one of the most vocal
critics of the royalty rates that small online radio broadcasters were
forced to pay per government edict. However, Tuesday's announcement of
an agreement between those webcasters and SoundExchange, the
organization tasked by the recording industry to collect music
royalties, has made him change his tune.
http://www.ecommercetimes.com/story/67531.html

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About the E-Commerce Times
The E-Commerce Times is a free online publication that provides
daily news, special reports and success stories in addition to an
e-commerce products and services guide. The publication's tagline
is "E-Business Means Business," and its content includes
information on a wide variety of e-business topics, such as data
storage, network security, databases, B2B and B2C e-commerce, the IT
job market and the maneuvers of high-tech businesses.

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