The Neverending Quest for Qualified Leads
Maria Verlengia
07/28/09 4:00 AM PT
Successful lead generation depends on qualified leads and customized, value-driven communication. It's changing into what author Michael Port calls "permission marketing." Consumers now have come to expect to be targeted based on their likes and interests. Irrelevant info and sales pitches won't be met simply with indifference, but with irritation.
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