Watch Your Word of Mouth
Thomas A. Cohn
06/19/09 4:00 AM PT
The Federal Trade Commission is pressing for better disclosures regarding sponsored online content, which could create a thorny legal thicket for all parties involved. Should the agency's latest proposals be adopted, companies could face liability for failing to inform consumers when online reviews are advertiser-supported. Also, bloggers, reviewers and others could be held liable for consumer injury allegedly resulting from false or unsubstantiated claims on third-party Web pages.
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